Brent Csutoras ~ Chief Social Media Strategist for the "Search Engine Journal"
#10. It improves SEO by 53 times that of non-video. According to Comscore, video, properly embedded into your website will increse the chance of landing 1st page in a related Google Search by 53 times!
# 9. Videos demand more consumer attention. According to a recent Marketing Profs article; "Grabbing the attention of potential customers is more important than ever in a world where buyers do most of their own research online before ever contacting a vendor."
# 8. SEOMOZ concludes: Posts with videos included will attract 3 times more in-linking domains than a plain text post.
#7. Videos can increase the number of business profile clicks by more than 30%, business calls by 18%, website visits by 55%, incidence of purchase by 24%, ~according to a report by PRWeb.
#6. Google allows videos to be searched and ranked according to their relevance to topics that the user searches for.
#5. Tubefilter suggests that Online video ads are 38% more memorable than ads on TV according to comScore.
#4. The REELMARKETER shared that Google sees an average clickthrough rate of nearly .9% for in-stream video which is almost 10x higher than the average for Flash display (.09%).
#3. Dr. James McQuivey of Forrester Research says a minute of video is worth 1.8 million words, on invodo.
#2. Retention rate for visual information can reach 65% vs. 10% for text-based information. (SocialMediaToday.com.)